09 December 2018


From a mechandiser to an inspiring successfull entrepreneur

by: Lesego Sekhu   date: 02 february 2018

For a couple of years now, Ike Genu had to work as a
mechandiser to make a living. For him, being raised by a single
parent was not easy.
Upon completing his matric his mother could not afford to take him
through tertiary education, so he had to settle for any job that he
could find. But with his optimistic and goal orientated personality,
Genu did not give up.
Two years into working as a mechandiser, Genu, one of the
current Villages, Townships and Small Dorpies (VTSD) Retail
Economy beneficiaries in Ventersdorp, saw an opportunity to start
his own tuckshop. His sales increased drastically within three
months, beating up his former employer with sales. Genu has
been running his own business since then and currrently employs
three people, him included.
The determined entrepreneur admits that although he has
attended a number of business trainings before participating in the
VTSD project - the NQF Level 2 National Certificate in Wholesale
Distribution training and the Point of Sale training provided through
the VTSD Retail Economy project - has equipped him more than
any other on business knowledge.
As a result, the sales of his newly refurbished shop keep
increasing and he continues to receive positive feedback from his
community and clients.
VTSD Retail Economy is an initiative of Bokone Bophirima
Provincial Government, in partnership with the North West
Development Corporation (NWDC). Its aim is to revive local
economy by empowering the people.

With Genu not only being an entrepreneur, but a respected leader
in his community, he indicated that his wish was to see other
beneficiaries in operation as soon as Zooi, (project implementer)
has completed refurbishments and providing containers.

Genu shared the following advice with unemployed young people:
“Previously in our age group we were sent to school to learn how
to work and get jobs, but I would like to advise the youth to change
their mindset to say, when you go to school, go with the objective
of acquiring knowledge on how to establish your own business, to
create jobs and eradicate poverty.”