19 July 2018


THE OFFICIAL BOKONE BOPHIRIMA GOVERNMENT NEWSPAPER

Young music industry practitioners get lessons from experts

by: Vusi Kama   date: 08 june 2018


Scores of budding music industry practitioners from across Bokone Bophirima province last week gathered at Rustenburg’s Olympia Stadium to learn tricks of the trade from industry experts across the value chain of the music business. 

The day-long workshop was part of a community plough-back programme of the South African Music Awards, organised by the Department of Culture, Arts and Traditional Affairs (Cata) and the Recording Industry of South Africa (Risa). The two-day music extravaganza, supported by Cata, took place at Sun City last weekend. 

Among those imparting knowledge at the workshop was artist and record company mogul, Arthur Mafokate of 999 Music Record label, which has produced many a truly successful Kwaito/pop artists in the industry. The ultimate idea of the workshop was to make sure that artists and producers, as well as other practitioners, knew how to derive maximum revenue from their work.
 
Also sharing their knowledge were representatives of the South African Music Performance Rights Association (Sampra), the South African Music Rights Organisation (Samro), as well as the Composers, Authors and Publishers Association (Capasso).

The workshop was attended by artists, producers and various other music practitioners from the province and the discussions covered copyright, performance law and digital publishing. 

Mafokate shared with the audience his rags-to-riches life story in the music industry, “to show you how many of us got to be where we are today”. Sharing some of his business tips, he told his story in a light-mannered fashion that helped the audience identify with his struggles.

Capasso Business Affairs Manager, Wiseman Ngubo, said his organisation was pleased to be part of the event as it helped them meet and engage with their members in Bokone Bophirima. 

Capasso’s business is to licence and distribute mechanical royalities to artists. Such royalties accrue when a song is reproduced, downloaded or copied by any entity, artist or any member of the public.

“An example is where somebody reproduces your music and includes it in their CD, then we collect royalties due to the composer, author and producer on their behalf. Same with iTunes, whenever a song is downloaded, we collect the royalities from the seller,” he explained.
 
Sampra’s Palesa Kgomo said they collected royalties whenever music was played in the public space, including shopping malls, concerts and festivals. Beneficiaries include record companies, producers, arrangers, singers and instrumentalists,  including session musicians. 
 
Samro’s Karabo Senna explained that his organisation was responsible for collecting royalities for composers, authors and publishers whenever the music is played on television, radio and commercials. 

Mogwase producer and DJ, Soul Havok, however felt that the workshop did not dig deep enough into issues that many would like to know about.

“A lot of things they presented were not new to me. I was hoping they would tell us about how to produce music that can win a South African Music Award (Sama). I believe that the music we produce is good enough to be a national winner,” said the disc spinner.

But a Joubertina choir conductor, Lesego Rachoene was raving about the event. 

“I learnt so much at the workshop,” he said. “For us as Clap and Tap outfits it is great to know that we can derive benefits from the music we play. Organisations such as Samro, Capasso and Sampra have shown us the way, so we will now register with them so we can benefit. 

“Another highlight for me was the presentation by Arthur Mafokate which highlighted the value of hard work. He motivated us to appreciate that one would have to go through hard challenges before becoming a success. You don’t just wake up one day and be a star,” Rachoene said.